Allow user to say “not needed now”
I have seen many applications, portal, social sites, email apps and so on, which has lots of features & functionalities which many not be needed and that time or at all, but most of the time it is just overloaded, which you have to ignore or hard way to learn how to ignore because you need to access that site or application to work on your main task.
Here what happens when business people decide to keep their feature or content fixed on their product, users will get frustrated and stop using it, and very importantly business will lose the business and their loyal customers.
The similar problem I faced many a time with Google Search, what happens when you search with some generic keyword like “Pharma MBA Degree” or “Italian Restaurant” you’ll get hell lot of result. Google has good filtering functionality where you can filter your search result based on various aspects like time, location or even format.
See below screen for reference.
