14Jun/110
User makes unconscious decision based on their previous experience and data they scan
I have set the Google Alert to get the latest search result from Google based on my given keywords, and I am getting this alert results since many months, usually once in a week or so.

Even after getting the same email since last many months, today I made mistake by clicking two wrong URLs to reach the desire one from the email. Finally instead of high-level scanning I read thought the whole content carefully and found the right URL.
But the whole experience was indeed frustrating and troublesome.