Allow user to say “not needed now”
I have seen many applications, portal, social sites, email apps and so on, which has lots of features & functionalities which many not be needed and that time or at all, but most of the time it is just overloaded, which you have to ignore or hard way to learn how to ignore because you need to access that site or application to work on your main task.
Here what happens when business people decide to keep their feature or content fixed on their product, users will get frustrated and stop using it, and very importantly business will lose the business and their loyal customers.
The similar problem I faced many a time with Google Search, what happens when you search with some generic keyword like “Pharma MBA Degree” or “Italian Restaurant” you’ll get hell lot of result. Google has good filtering functionality where you can filter your search result based on various aspects like time, location or even format.
See below screen for reference.
But these features are not very useful when you are looking for unique result and not repetitive result from some yellow-page OR online directory, etc.
The biggest frustration point is that you have to painfully go through the same sets of search result over and over again which you know that they are not carrying good content for you, as many of us checked first couple of result and then we know that they are just references and links to the other sites which does not have any valuable results.
Now here is what I am suggesting for any specific wide-range search system or any other applications where content / feature / functionalities are not relevant to the users upfront, then allow users to say “not needed now” and this will restrict that specific content - in my case all the search results from that particular domain, so that I can never see those yellow-pages or directories again in my results 
Well if I have this feature in my Google search I will feel freedom during my critical search and I will get always unique search result.
